UpStream Health

Branding developed alongside Ciaran O’Goara during my time at Zero-G Studio. We developped the brand identity for UpStream Health, an American pharmaceutical company redefining primary care. The project also included website design, progressed alongside Niall O’Shea and developed by Jordan Huysmans, as well as packaging design for their dispensing services, environmental design and various printed items. UpStream integrates consulting pharmacists directly into local medical practices, combining expertise with innovative pouch dispensing and supply services. Together with the client, we built a brand positioning around the belief that “Health is a State of Independence” — a promise reflected in the visual identity, tone of voice, packaging, and physical environments. The identity balances clarity and warmth, conveying trust while empowering patients to take ownership of their health. The website extends this approach with a clean, intuitive interface that makes UpStream’s model easy to understand for both patients and healthcare providers.