Isabelle McCarthy Studio

Design with purpose. Backed by understanding.

Isabelle is a half Irish and half Egyptian creative. Growing up between two vastly different cultures, this shaped her unique perspective and experience of the world.

She studied visual communications at the Limerick School of Art and Design in Ireland and later continued to work as a designer in Dublin, working for Atelier David Smith, Detail. Design Studio and Zero-G.

She started freelancing in 2023. With over 10 years of experience in industry, her focus lies in the intersection between brand and technology, working on projects spanning from identity development, website design, UX research and art direction, photography and videography.  Her wide range of skills bring a unique and versatile approach to every project she works on.

Passionate about storytelling and design systems, she brings a human aspect to her work while applying a strategic and meticulous lens to create evocative and meaningful narratives.

Simplicity and impact are at the core of her design approach.

She aims to balance the energy given to both form and function, crafting with purpose, understanding and intention as well as bringing precision, harmony and beauty into every creation. Her goal is to create memorable designs that speak to your head and heart.

Areas of work

Brand Design & Strategy

Harnessing the essence of your brand and giving it a unique and vibrant expression to grow and thrive. This includes:

* Identity Design

* Positioning & Messaging

* Collateral Design

Digital Design & UX Research

Intuitive digital experiences rooted in research and tailored to how your users think and behave.

* Website and app design

* UX research and testing

* User journey mapping

* Responsive Design Systems

Creative Direction

Visual and conceptual direction of projects to ensure clarity, cohesion, and creativity at every touchpoint.

* Visual concept development

* Art direction for campaigns or shoots

* Moodboarding and styling

Photography & Videography

Compelling photo and video content that captures your story, bringing your brand to life and speaking to the head and heart.

* Art direction and styling

* Photography

* Short-form video content

* Editing and post-production

* Content for web, social, and print

Social Media Strategy & Design

I design and plan social content that builds engagement, tells your story, and looks consistently on-brand.

* Content planning

* Template and grid design

* Branded assets and motion graphics

* Strategy for growth and engagement

* Cross-platform consistency

Areas of work

Brand Design & Strategy

Harnessing the essence of your brand and giving it a unique and vibrant expression to grow and thrive. This includes:

* Identity Design

* Positioning & Messaging

* Collateral Design

Digital Design & UX Research

Intuitive digital experiences rooted in research and tailored to how your users think and behave.

* Website and app design

* UX research and testing

* User journey mapping

* Responsive Design Systems

Creative Direction

Visual and conceptual direction of projects to ensure clarity, cohesion, and creativity at every touchpoint.

* Visual concept development

* Art direction for campaigns or shoots

* Moodboarding and styling

Photography & Videography

Compelling photo and video content that captures your story, bringing your brand to life and speaking to the head and heart.

* Art direction and styling

* Photography

* Short-form video content

* Editing and post-production

* Content for web, social, and print

Social Media Strategy & Design

I design and plan social content that builds engagement, tells your story, and looks consistently on-brand.

* Content planning

* Template and grid design

* Branded assets and motion graphics

* Strategy for growth and engagement

* Cross-platform consistency

Areas of work

Brand Design & Strategy

Harnessing the essence of your brand and giving it a unique and vibrant expression to grow and thrive. This includes:

* Identity Design

* Positioning & Messaging

* Collateral Design

Digital Design & UX Research

Intuitive digital experiences rooted in research and tailored to how your users think and behave.

* Website and app design

* UX research and testing

* User journey mapping

* Responsive Design Systems

Creative Direction

Visual and conceptual direction of projects to ensure clarity, cohesion, and creativity at every touchpoint.

* Visual concept development

* Art direction for campaigns or shoots

* Moodboarding and styling

Photography & Videography

Compelling photo and video content that captures your story, bringing your brand to life and speaking to the head and heart.

* Art direction and styling

* Photography

* Short-form video content

* Editing and post-production

* Content for web, social, and print

Social Media Strategy & Design

I design and plan social content that builds engagement, tells your story, and looks consistently on-brand.

* Content planning

* Template and grid design

* Branded assets and motion graphics

* Strategy for growth and engagement

* Cross-platform consistency

Have a project in mind? Let’s chat.

Get in touch

Have a project in mind? Let’s chat.

Get in touch

Have a project in mind? Let’s chat.

Get in touch

↳ Instagram

↳ Linkedin

↳ Email