Playhaus

Playhaus is an evolving platform for music and creativity, bringing together a rotating roster of artists under one roof. The challenge was to craft a simple yet impactful identity that could adapt over time — a flexible framework that accommodates a wide range of voices while keeping the brand instantly recognizable. The scope included naming, brand identity design, flyer design, and social media content creation. The creative direction leaned into the brand’s tagline, “No frills, just good music” — a visual language that’s slick yet playful, human, and approachable. The result is a minimal, modular design system — a clean vessel that morphs to match each artist’s personality while staying rooted in Playhaus’s core aesthetic. This flexibility has allowed the brand to grow organically, evolve with its community, and remain fresh without losing its identity.